Size Doesn't Matter

With social media being such a large part of everybody's life, there is a lot of misinformation about many topics. One of those being diet and nutrition. My goal was to create an ad campaign that was attention grabbing. The challenge was to create something that was interesting but relevant. I needed to give the viewer a reason to look at the poster. I settled upon the idea of using fruit to represent reproductive parts of both male and females. I felt it was a humorous way to draw attention to the poster.